Design guide to effective printed brochures
The world of marketing and promotion is constantly evolving, but a well-designed printed brochure is still one of the most effective ways to get your client’s message in front of prospective and existing customers. Remember, you’ll be battling for attention in a packed market place. You can help your client by asking a few questions and offering good, professional advice which will help you design an effective brochure that really stands out from the crowd and more importantly, works!
What’s the purpose of the brochure?
Often you’ll find that a company will decide it needs a brochure, but hasn’t a clear idea of its purpose. Is it a sales tool? Is it a shop window? Or is its prime purpose to create or increase awareness of the brand? Clear goals are vital if your brochure is to be effective, and a customer is more likely to approve a design if you know their aims from the outset.
What’s the target market?
The feel, look and content of your printed brochure will depend on its target market. Is it a mail drop to the general public, or aimed at targeted businesses? Is it intended for existing customers who are already aware of the product or service? It’s vital to know your target market if you want your brochure to have maximum effect.
Create the right impression.
First impressions really do last. Your brochure should look and feel professional. Don’t let down your design with a poor quality printed product. Paper choice is vital. Have a look at our extensive range of quality and luxury papers, so you can help your customer choose the perfect paper for them.
Think of the binding too. Saddle stitching is great for magazine style printed brochures and reports. Perfect bound might be the best choice for thicker brochures and catalogues, while wiro bound is perfect for manuals. They’re all on our website so have a look and see what will work best for your design.
Get your content right.
The copy is an integral part of your brochure design and therefore should be seen as part of the overall design concept. Content should be written with the reader in mind, avoiding industry jargon to keep the message clear and concise. Include calls to action and clear contact details. If the aim is to drive traffic to a website you might want to include a QR code as well as the website details.
Use only great images
Help your client choose great images. If they don’t have any quality pics of their own and the budget won’t stretch to a shoot, you might have to use stock photography. If this is the case, help your customer pick good, relevant images that look genuine.
Keep it simple – Keep what works
We’ve all heard “Give me something a bit different”, as clients try to get their marketing noticed. But being whacky or different just for the sake of it, rarely works. The best results are achieved by brochures with good, clean design and clear, concise copy that people will want to read.
Our website shows many great ideas and examples of effective brochures, paper choices and binding options, so have a look or contact our experienced print team today.